Wave Soda
For our semester final in Advertising, my class was tasked with creating an advertising campaign for Wave Soda, a SoCal-based sparkling beverage company preparing to expand into the NYC market. Our professor’s connection to the brand made the project feel authentic, and the challenge was to craft a campaign that resonated with New Yorkers.
To gather insights, my team and I hit the streets of NYC, engaging with real people to collect data. We invited them to try Wave Soda, recorded their impressions, and used their feedback to shape our strategy.
Leveraging my professional graphic design and video production experience, I created a new logo and two commercials for Wave Soda. These ads showcased the product in the hands of our target demographic—busy New Yorkers navigating the city’s hustle and bustle. To further capture the spirit of individuality and self-expression that defines New Yorkers, I developed the slogan “Make Your Own Wave."
This project allowed me to blend market research, creative strategy, and production skills to deliver a campaign that celebrated the energy and diversity of NYC while aligning with Wave Soda’s brand identity.
Wave "Sparkling" Logo Assets
Wave "Sparkling" Promotional Video | Lazy Yoga Day
Wave "Sparkling" Promotional Video | Livin' Loud in Harlem